Regarding wholesale shopping bags, businesses must provide customers with more than a way to carry their purchases. Shopping bags serve as an advertisement for businesses/ brands/ companies and sometimes the first point of contact a prospective customer has with a company.
Remarkable manufacturers, like ANS Plastics Corp, understand that every detail matters. This guide is made to help you learn one of the most important yet often neglected aspects of custom shopping bags: choosing the right colors and logos.
Now, let’s learn how stylish aesthetics can transform your wholesale shopping bags into striking branding assets.
Color plays a more important role than just enhancing aesthetics – it influences a person’s emotions, decisions, and brand perceptions.
Studies reveal that around 90% of preconceptions regarding a product are likely to stem from its color. Therefore, to many, shopping bags serve as brand identifiers; hence, your color selection would determine if your customers remember or forget your brand.
Let’s find out what different colors speak:
Tip: Think about the core message of your brand. What emotion or perception do you want your customers to have when they look at your bag? Select colors that correspond to the emotion you want to evoke.
Your selected wholesale shopping bags must match your brand identity. You can expect the best results when they look like a natural extension of your existing brand.
Ask yourself:
Always remember that consistency is the key. If your storefront and website are dominated by the navy blue color and white accents, a shopping bag in bright neon green can confuse your customers. That’s why you should stick to your established brand colors wherever possible.
ANS Plastics Corp provides a multitude of options, making it simple and quick to ensure your bags align with your brand’s preferred style.
When designing wholesale shopping bags, less is often considered more. The more colors, patterns, or logo elements incorporated into a single bag, the more unorganized and cluttered the bag may look. Instead, strive for a clean, simple design that customers can instantly recognize.
Guidelines for logo and color design on shopping bags:
Remember, the purpose should be to make your shopping bag immediately recognizable, even from across the room.
When it comes to the wholesale shopping bag design, practicality and aesthetics go hand-in-hand. Remember these color practicality tips:
A precise choice of color and material guarantees that your bags look great and represent your brand well over time.
Each customer possesses different characteristics, which leads to the conclusion that not all bag designs should be uniform.
Assess the intended audience:
Crafting a bag with an understanding of your target audience makes them feel special and engaged, enhancing their brand loyalty.
While structural uniformity is essential, introducing seasonal changes can bring a lighthearted yet timely appeal to wholesale shopping bags.
Here are some ideas:
All these variations will ensure that your packaging remains fresh and interesting. Your customers will also get a reason to start collecting different versions of your bag.
Customers care about sustainability now more than ever. If you are offering reusable or recyclable shopping bags, emphasize that in your design. Use earthy tones, natural fibers, or minimalist designs to highlight that your business is committed to the betterment of the environment.
Bonus Tip: Eco-friendly branding attracts a wide range of customers and can take your brand image to the next level.
Choosing the right colors and logos shopping bag should not be just a design decision – it is a strategic investment in your brand’s future.
It’s no secret that a well-crafted bag can:
At ANS Plastics Corp, we help small and big businesses in designing shopping bags that work for them. Whether you’re just getting started or looking to refresh your look, we’re here to help you design wholesale shopping bags that your customers will love to carry.