A unique and powerful brand image is crucial for every business in this highly competitive world. It lets your company stand out from the crowd and enhances brand awareness among your target audience. Do you know that a custom-printed Kraft paper bag containing your company’s logo and unique message can boost your brand recognition? It can be like a walking billboard that spreads the message about your brand far and wide. Whether you need customized plastic shopping bags or Kraft paper bags, you can rely on ANS Plastics to get premium shopping bags, nonwoven bags, bio bags, and others.
Want to customize your Kraft paper bags for maximum branding success? Continue reading this blog where our experts share invaluable design tips to help you optimize branding success from paper bags.
Before you go for a custom Kraft paper bag, you must know its various types and select the suitable material and style. Kraft paper bags come in multiple colors, handle designs, and bottom styles. You can find brown, black, or white Kraft bags with twisted, flat, or ribbon handles. There are flat-bottom bags, also known as Self-Opening Satchels (SOS bags) or pinch bottom bags.
Based on the nature of products and purpose, you should select the right kind of Kraft paper bags with suitable shade and finish and procure them from an esteemed supplier like ANS Plastics Corp.
Check the handle designs of paper bags that will add to the style and functionality of your paper bags. You can choose from various options like Ribbon and cotton handles, twisted paper handles, or flat handles. Premium brands use paper bags with ribbon or cotton handles that offer a luxurious feel and help in carrying heavier items easily.
Kraft paper bags with twisted paper handles are suitable for various uses. They provide a good mix of function and style.
Get your company’s logo and message printed and positioned on your Kraft paper shopping bags that attract the attention of your clients. You should use dark ink on white Kraft and metallic ink on brown Kraft to offer contrast. Many entrepreneurs go for foil stamping or embossing, which lets their brand stand out. If you prefer, you can choose to get your logo or brand message printed inside the bag.
Color creates awareness and evokes emotions. However, you need to use the right mix of colors as Kraft paper changes the appearance of colors. You should keep your palette simple. It is better to choose one or two bold colors that represent your brand.
Using too many colors may make your brand image look untidy or disorganized. If your company prioritizes using eco-friendly products, you can go with earthy or dull tones, which blend well with natural Kraft texture.
A Kraft bag is not just another carrier; it can be your story. Firstly, consider adding a tagline or brief brand message. You can include your social accounts or a QR code linking to your webpage. This makes an unforgettable impression on your customers’ minds even after the purchase.
You can think of illustrations, patterns, or icons that represent you. If your business supports local farmers or stands for clean beauty, you can demonstrate it in pictures. Whatever design you choose, it is better to maintain simple lines and symmetry. Too much stuff may distract your client from your message.
A fashionable bag should also be durable. There is no worse way to spoil the event than a paper bag with a ragged handle or a poor bottom. Make it a point to pick a bag of appropriate GSM (paper thickness) for your products. If you sell heavier items, you must use thicker paper bags.
Ensure to have strong handles like twisted paper, cotton rope, or flat handles. Reinforce the points of attachment to achieve greater strength.
You should check that the text or logo is not positioned in the areas of folds, seams, or holes on the handle. This guarantees transparency and sustainability.
Regardless of the brilliance of your design, poor print quality will ruin the image. Hence, you should make sure the custom bag supplier uses good printers. You can get sample prints prior to large-scale production. Check the inks in relation to the paper and the permanence of the colors.
Flexographic or screen printing is most effective to use to obtain sharp and durable results. They give clean lines and rich colors, which are long-lasting. Quality printing makes your bag look professional, feel high-end, and be in line with your brand image.
Customers are fond of interactive packaging. It is easy to add little details that bring on interaction. Why not create a QR code that will direct to the video or social campaign? It forms a connection between the offline and online experience. You can even come up with a small area that the customers can color, fold, or otherwise put to some creative use. It transforms a mere bag into an experience.
Personal details would make your brand more engaging and human. You can include handwritten thank-you notes or customer appreciation messages. Such a little thing as a ‘thanks that you shop local’ can go far. Personalization creates emotional bonds and fosters brand loyalty in the long run.
Looking for a top-notch supplier of custom Kraft paper bags in New Brunswick, NJ, or Wilmington, DE? Choose ANS Plastics to get custom Kraft Paper bags and high-quality, eco-friendly bio bags at a competitive price. Let us help you get optimum branding success through custom shopping bags that act like a portable billboard. When they are effective, they will reflect your values, enhance your brand, and make every purchase a memorable one. Feel free to contact us for the best quality recyclable plastic bags and Kraft paper bags customized to your business needs and preferences.